Reebok has launched a new website called Reebokhockey.com. And its one awesome site.
Design wise, its way cool & pretty in flash. Its pretty similar to the IBM site in design. The IBM site was voted as one of the most efficient website on the FT Bowen Craggs Index
I like their video section. Its simple, yet effective in design. The site makes use of large & sharp graphics to give that themed look & feel.Its very immersive. They make use of videos to showcase their products. You don't see much use of this technique, but its a way to differentiate your site & products:)
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