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Tuesday, January 13, 2009

Can Beautiful Font Typography on a Website bring in the Traffic & Keep Users Coming Back?

Typography on a website is an art in itself. Yes beautiful fonts can bring in those traffic & keep your website visitors coming back for more.

The point to remember is not to keep all the fonts on the page as the same. Websites with all the same font's looks stiff & boring. If you do decide to use the same fonts, try mix different sizes. For simplicity & that pleasant look, try 2 font combination.
 
Font combination is like like husband & wife etc. You need to be able to match the 2 fonts so that together as one they can look like a beautiful couple meant for each other on their wedding day.
 
Note the mix of Times New Roman & Arial in the image below. Times is used as the header whilst Arial is used as the body text.



FONT SIZE VARIATIONS
Do note that fonts in the main column is usually larger than the left or right columns. This gives a more relax look & feel for the eye.

Website designers can decide to use a certain font to provide a certain look & feel. We'll sum up some common look & feels here.
 
1. Professional Website Look & Feel 
Usually make use of Arial, Ms Sans Serif or Verdana fonts. For example the IBM website.
 
2. News WebSite Look & Feel
Makes use of Times New Roman. For example the New York Times website.
 
3. High Class Classic & Exclusive Look & Feel
Makes use of some form of scripting fonts. There are many classic looking fonts out there. One of the good script fonts is Palace Script . The Free-fonts site has a good selection to browse.
 
FURTHER READING 
 
 

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