Lets take a look at the Golden Globe website and see how it s designed to attract traffic & make website visiors stcik to it(The sticky factor). The website is at http://www.goldenglobes.org
Its a glamourous event, but looking at the website its not that glamourous. It looks kind of official and formal.
HOME PAGE
The most glam part of the home page is the TV banner, which showcases the hollywood stars.
HYPE FACTOR
With Shah Rukh Khan, Bollywood's biggest film star and recently named by Newsweek as one of the 50 most powerful people in the world (the only film star on the list), set to host, how is this being hyped up & marketed on the website & throughout the net?
The website itself just has a press release. Nothing much is listed out to link to the Shah Rukh Khan hosting.
How did they showcase the Golden Globe winners? Well lets see:
They have a summary of the winners on the home page on the right column. And then there's a dedicated sub page for the winner's list.
SUBSCRIBTION & RSS
The site has an RSS icon on the bottom right. Together with a Twitter icon.
Wonder where the Facebook one went?
There is also a unique innovative mobile icon whick links to the mobile site.
FACEBOOK ACTIVITIES
Can any of you think of any creative ways that Facebook could be used to hype up the Golden Globe? Comments please.
PHOTO & VIDEO GALLERIES
The website has lots of video & photo galleries all the way from 2005.
Some links to other design elements of the event:
- Golden Globe Awards: Best Dressed
- Golden Globes Fashion: The Best And The Rest (SLIDESHOW)
- Which Dior Golden Globe Gown Is Most Fab?
- Golden Globes Trend Alert: Belted Dresses
- Golden Globes Fashion Police: Purple Reigns! (E! Online)
- Live Blogging About the Golden Globes: Worst Print of the Night
- Men's Golden Globe Fashion Predictions
- Momlogic's Top Ten Best Dressed - Golden Globe Awards 2009
- Our Fave Looks from the Golden Globes (and How to Get 'Em)
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