Creating Big Buzz with Hired Bloggers in 3 simple steps

1. Contact & hire an influential or popular blogger.
If you are targeting a local market, do contact a local blogger who is influential inthat particular city.

2. Ask the popular blogger to offer the product for FREE.
Do a budget to see how much worth of FREE products you can giveaway. If yu are targeting only beauty salon clients for instance, offer the product FREE for those working in the beauty industry only.

3. The other bloggers will start to write about the FREE product offer.
Bloggers will write this to promote their product also. They can link it with the main topic of their blog, to make it more unique. For example, if the blogger is writing about Website Technology Tips & the product being given away is a bottle of saple moisturiser for women. He can market the promotion to his female reader's.

4. Ask the original blogger to organise a geek dinner or lunch with more popular bloggers.

This can help generate more buzz for the product. Once the FREE product promotion is over, you can start using discount vouchers and gradually increase the price back to its retail price. And from time to time you will do the discount promotion or another FREE product offering. Soon your website readers will be expecting to know of these offers. and bingo you have a ready subscriber & customer base.

This is what I call making use of the complete marketing cycle.

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