What can friendfeed.com do to improve itself?

I am new to the friendfeed socialnetwork aggregator site. And I am beginning to like it,as it saves me time when i want to keep up to date with my friends online.

Heard thatt there is a new competition in a site called SocialThing. Users have commented that Social Thing looks much better.

Well I have a few suggestions for friendfeed to improve itself and helped design an improvement in the user interface as can be seen below. I have even suggested a way for it to earn revenue by placing ad banners.

Enjoy:)

Click on the pic to enlarge :)