.

Subscribe to This Blog by Email

Monday, August 25, 2008

Building Modern Web Apps? Better Have A Deep Competency in Web 2.0, Open APIs, Widgets, Social Apps & Web Strategies

To drive the right decisions in what they do product designers, marketing teams, software architects, developers, strategy officers, and other key roles in today's generation of online businesses need to have a solid handle on an extensive array of Web topics. This ranges from appreciating why plain old HTTP is so good at underpinning the Web to more sophisticated topics like modern application architecture, the latest in online user experiences, next generation computing models (grid/cloud/utility/SaaS/PaaS), cost-effective scalability, user identity, network effects, Jakob's Law, analytics, operations, user community, as well as the many compelling new distribution models that are nearly mandatory in the first release of most products.

An excellent summary of the truly massive, but largely underappreciated scale of these new Web application models was last week's TechCrunch piece on the progress of Google's OpenSocial, an increasingly successful model for creating portable social networking applications that will run on any OpenSocial-compliant site. Erick Schonfeld reported that OpenSocial now has a total reach of an astonishing 350 million users and it will soon be 500 million. There are over 4,500 OpenSocial apps today, a healthy number for the application format but a small drop in the bucket compared to the number of Web sites in the world. But the key is that these applications are integrated much deeper into the social fabric of an engaged audience, interjecting themselves into the daily personal and work habits of the "captive" users of social sites and even have access to the personal habits and data of users of these sites. Facebook's story is impressive as well with over 37,000 applications that have been installed over 700 million times.

Unfortunately, the number of capable practitioners of these new distribution models remains relatively small compared to the large body of experts in traditional Web product development. Demand is also low for these new skills as most organizations have been painfully slow to appreciate how much online product development has changed. A quick search of the job aggregator SimplyHired tells the tale: Nearly a thousand Web designer positions are available while only 36 OpenSocial and 40 open API positions are open, for example. This despite the the latter skills being able to project a product across the Web into hundreds of social sites or create an API that allows the product to be incorporated into countless other products for far less cost per customer than traditional methods.

Organisations need a Manager who can be on top of this web technology knowledge. He will need to hire the right people (programmers & designers). Who do we call such a Manager? The term Web Strategist would be approapriate.

No comments:

Post a Comment

Speak your mind

web hosting reviews

Top 3 Web Hosting for Designers

Our reviews of the best web hosting providers for Designers.

Rank Features Features Extra Features Web Hosting Review
1
HostRocket
Many Features

Disk Space: Unlimited
Bandwidth: Unlimited
Email Accounts: Unlimited

MySQL Databases: Unlimited
FTP Accounts: Unlimited
- Streaming audio/video capabilities
- Ready to go scripts:
E-commerce, gallery, forums etc


HostRocket
Review
Email in your review
2
WebHostingPad
Reliable Host

Disk Space: Unlimited
Bandwidth: Unlimited
Email Accounts: Unlimited

MySQL Databases: Unlimited
FTP Accounts: Unlimited
- Ready to go scripts:
E-commerce, gallery, forums etc
- $25 Google Credit - Advertise on google. They give you $25 credit

- $25 Yahoo Credit
WebHostngPad
Review
Email in your review
3
Globat
Reliable Host

Disk Space: Unlimited
Bandwidth: Unlimited
Email Accounts: Unlimited

MySQL Databases: Unlimited
FTP Accounts: Unlimited
- $4.44 One of the cheapest
- You get FREE Domain too
- $30 Google AdWords Marketing Credit
- Ready to go scripts:
E-commerce, gallery, forums etc

Globat
Review
Email in your review