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Thursday, August 21, 2008

Design School - Code of Design

Ok in order to explain How Design Works, we are going to come out with a code of design, like our guidelines.

From time to time, those not trained in design school, like say most clients etc, they may not understand what is good design & what is not. They may think their design ideas are good, but when we agree to them & put their design ideas into our design, it looks urrrrrrrrrrrgh ugly.

How can we designers solve this problem? When we try to explain our rational why we design it this way & used this colour, that colour, it always seems like we are arguing with them. And mind you we don't want to make our clients or worse, bosses, feel like we are arguing with them?
Can we come up with all the possible objectives(critism) that we can think of that will be asked when we present our design? Help each other out here fellow designers. Ad hopefully we can better communicate our design ideas in the future & finish our work quicker.

Code of Design

1. Make sure your design has good enough spacing to ensure that your design does not look cluttered. Space can be used to make an element stand out and attracts the audience to that element.

2. Normal Text that is not too strong on the eye. Text can be blended into the background as long as its readable. Some may comment that its too vague. But as long as its readible, its better than having text that is too bright & gone out of the design.
Reference: Apple.com,

3. Allignment. Make sure that you look at all elements to see where they are alligned. Sometimes elements may not need to be alligned, because the design requires that the elements be placed randomly for that out of the box look. As in most street/fashion/music advertisements. Its for that sophisticated complex look.
Refe

4. Simple or sophisticatd design. 2 schools of thought here. Most corporate people will tend to think only about the Simple design. That is a clean design with not much artistic elements. And usually the simple design comes in a bright or white background.

The sophisticated design is like art, where elements can be thrown in at random. To the thinking of corporate people, this way of design is ugly. But to designers, artist & public consumers its cool. This is where sometimes corporations fail to see why their marketing materials are not working, simple because their marketing material lacks sophistication & is too boring.

Simple design reference: apple.com
Sophisticated design reference:

5.

For Sponsor Logos that need to be displayed on a website or poster etc, make sure that its not bigger than the main poster logo or bigger than any other main things on the marketing material.

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