DesignMeetsTraffic Index - An index to measure website effectiveness with good looking design

Bowen & Craggs has an index that measures the effectiveness of a corporate website.

However, some of the top effective websites I see are not really so well designed or pleasant to the eye.

So here, I will do another list (index) which will try & find those companies with not only an effective corporate website, but also come with a good design.

We at designmeetsTraffic will also try and do sub indexes to cater to different vertical industries.

1stly, from a design & user friendliness perspective here's how i would rank the Top Most Effective websites:

1. IBM - Very grand look, yet its very user friendly.
2. Nokia
3.