Your target audience would be PR & Media Executives looking for news clippings & press releases about your company. How do you make sure they can reach your clippings conveniently?
Media is media & it needs t be flash & look good. Look at big media sites to see how they do it. Its just GRAND. Red carpet ctyle. yeah. Makes you stand out.
Study these big sites & your're on your way to look cool & at the same time generate massive traffic. Look at their design & see what aspects of social networking technology you can add to integrate into the design elements. This will greatly improve traafic.
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